I created iGoogledIsrael.com in 2008. It started out as a small blog to highlight some of the hidden secrets behind Israel, beyond the boring tourist websites that existed at the time. As the numbers have steadily grown, it has gotten a reputation for trumping the likes of Lonely Planet and Let’s Go with up-to-date, edgy, and fun reports on all things Israel, always served with a heaping spoonful of British humor!

In 2019, iGoogledIsrael.com saw 1 million visitors, a bounce rate of 22% (travel industry average is 50%), and is complemented by over 140,000 followers on Facebook, Twitter, and Instagram!